Even though the main character, who just so happens to be a villain, is named Dead End, this book is called Bad Ass, and that is a much better name than Dead End, basically because Dead End is a crazy Bad Ass who's cooler than any baby that Kick-ass and Deadpool would ever have. Dead End is a cynical man, who's basically just a big jerk. We don't exactly learn what his motives are, other than power and money, but instead get taken upon a fun ride throughout the book.
The book contains a lot of humor, but it works perfectly with the character that has been created. If any other character had said or acted the way Dead End does it may have not been acceptable, however it works here.
The art in this book is nothing crazy, however it fits well with the book and is enjoyable to look at.
This being a first issue, I would have liked to learn a little bit more about Dead End. There was not much character development, or progression of individual characters stories, if there was even any at all. The book makes up for it however with tons of fun and crude humor.
If you're looking for a book that will give you a break from all the serious stuff, and instead you just want to have fun and enjoy a quick read, than Bad Ass #1 is the book for you. It's fun, crude, and just down right bad ass. I'm giving Bad Ass #1 a 4/5
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